Guiding Principles
We have built our business and solutions on three important tenets:
1. Our solutions must provide significant value to the consumer in their online experience.
We believe that our security services should enhance the trusted relationship between subscribers and their ISP.
2. We embrace the commercial and ethical practices of successful brands in the online space.
It is well-known that Google’s success is anchored in consumers’ free use of the search engine (funded through advertising) and developed with a “do no evil” mantra. Similarly, Kindsight believes that consumers have the right to a safe and efficient Internet experience which is possible through network-based security, funded through an unobtrusive advertising mechanism.
3. We advocate the highest form of online privacy practices.
We are a proud member of the Alcatel-Lucent group of companies, a trusted brand to both consumers and service providers. With this brand heritage, we have implemented privacy practices that surpass those implemented by today’s leading online application providers and are designed to strengthen the bonds of trust between ISPs and their subscribers. As internet users, we hope that someday all online application providers adopt our privacy practices.